What Makes Niseko Special? What Makes Niseko Special?

What Makes Niseko Special?

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What Makes Niseko Special?

Emilia Lopez - writing for The Pavilions Ginto
Emilia Lopez
09 May 2018

In this edition, we chat to Greg Hough, CEO of Explore Niseko, the pioneering experiential travel company who are providing the activities concierge services to buyers of The Ginto Residences.

 

Why for you is Niseko such as exciting destination?

Niseko is unique. It's as simple as that for me. It retains an incredible natural beauty and offers a mix of culture, organic food and international standards that really set it apart. This is the canvas for our activities. The quality and quantity of snow has ensured that Niseko is now a leading international ski destination, but the real untapped potential is in the summertime, which will see significant growth in the coming years.

 

What in essence does Explore Niseko offer - and what makes you different?

Explore Niseko provides booking services for activities and tours in and around Niseko. We found that there was a big gap in the market for this kind of service, and we remain the area’s only independently-owned activity booking centre. We are also staffed by locals, providing genuine expertise and ensuring authentic experiences.

 

What attracted you to partnership with Pavilions? Is there something shared in the DNA of the two companies?

The Pavilions Niseko project brings something new and exciting to the area, which goes beyond simply adding more beds. The mission and values of Pavilions are very much aligned with our own, reflecting a growing demand for experiential travel. The idea of an integrated experience is core to our vision for the area and Pavilions is the perfect partner.

 

What will you offer to Pavilions’ buyers and guests in the future?

As the project takes shape we hope to introduce more activities into the surrounding forests that allow guests to connect with nature and have some fun. We will aim to create activities that enhance the natural environment and suit the diverse year-round markets.

 

What convinces you Niseko will become a “four seasons” destination?

From a tourism point of view, Niseko has a fantastic selection of product offerings that are perfectly suited to a year-round destination - weather, experience, food, accommodation etc. From a business point of view it is no longer sustainable to rely on 90 days of winter business, so companies are shifting their focus and resources to develop their summertime activities. Once the word gets out, the summer has the potential to become even more popular among guests.

 

What’s Happening: events in Niseko

  • The Niseko Classic - 7/8 July 2018
  • Kaki Goya - from mid-June to October
  • Sea Kayaking from mid-June to October

Greg Hough, CEO of Explore Niseko

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